Spanking is not the force it once was in the advertising world, for one thing it has to be said that in a vanilla environment it is hard to get away from the accusations of sexism. Also we live in less innocent times and such content is far too blatant. But the idea that spanking was only deployed for its comic affect or conservative punitive ideals should move over.
The treatment of the college art school project in the cutting above must dispel that one. Please note the bare rueful and casual reference to Daddy spanking his adult daughter.
The cigarette advert is evidently real, although the graphic has been enhanced to remove any subtlety in case we missed it.
The bride is less spanking focused and more recent, but is apparently a still taken from an advert for a bridal wear company. There was another more blatant spanking scene from an advert that I have seen but couldn’t find. Racy to the point that the bride is spanked in a thong, but that now banned scene was played for laughs. I think it was an advertisement for an employment arbitration service.
The most recent outing for a ‘spanking’ scene was the one where a woman is birched on a massage table on the beach. This was shown in the UK for a few months, but again I couldn’t find it and don’t remember what it was advertising.
